Growth of Online Marketing

1/3 rd of the global population connects to the web – for news, media, education, advocacy, socializing, & for business.  The last 10 years have seen a shift from traditional marketing methods towards advertising on the internet. Now leading newspapers, magazines and other publications have seen a fall in demand for promotions but the online publications and portals have benefited from increasing advertising demand, web promotion of company brands.

Growth of mobile web usage helped to increase internet communication. Social media are some of the most effective tools for online marketing and advertising, not only can users be targeted with absolute precision, but they are also perfectly placed to spread marketing message to their large, interconnected social circle. Social media presents businesses with an ever increasing opportunity to reach out to a large customer bases that would have been previously unimaginable. With the advent of more social media networking websites, some companies are tapping into communities to gather important market behavior information.


            International and local businesses cannot afford to ignore online marketing they should be connected with their customers & audiences on platforms to promote business towards whole globe. Your business advertisement will no longer disappear along with the newspaper but will instead be available online 24/7 to potential customers situated around the world. An effective online marketing can drive potential traffic to your website. Improving brand awareness in people, and developing more efficient conversion. Online marketing is the process by which companies use the Internet to gather data to evaluate how well a product or service is selling to consumers. They apply engineering values as analyzing the data & identifying the consumer needs.

How to enhance your business marketing online:

  • Design the effective and appealing website, keep developing consumer relationship.
  • Apply Search Engine Optimization efficiently on your website, to reach to specific consumers.
  •  Make use of Video Marketing.
  • Take Advantage of E-Mail marketing, use strategies like Newsletters & reports about your business for your consumers.
  • Engage your customers, Try to fulfill their all requirements, so they will increase your business circle by mouth publicity.

Now day’s marketers making use of web analytic tools in increasingly sophisticated ways, you can use Facebook Page Insights, google web analytics like tools to analyze your consumer’s traffic. You can improve your web presence through article submissions, blogging, social bookmarking and social networking. These are basic strategies for creating a good web presence. They are easy and provide with great benefits, you can stay connected with your customers. Internet marketing supports many ventures to boost the sales, revenue and profit of the companies in various ways.

Mobile advertising in the form of text messages and more recently SMS have already been in existence for quite some time. As the world of mobile & tablets it growing day by day, some important developments is taking place in the mobile market. There will also be creation of more mobile-specific content & it include constant development of the technologies for delivering ads and measuring campaign performance, so these next 5 years will be booming for business marketing through mobile networks. If you analyze current Internet Marketing then you can easily conclude that it will continue to get bigger and bigger year after year.

For more reading about technology news in singapore and seo to online marketing do view more about other pages.

Sourabh Bhunje

Sourabh Bhunje, B.E. IT from Pune University. Currently Working at Techliebe. Professional Skills: Programming - Software & Mobile, Web & Graphic Design, Localization, Content Writing, Sub-Titling etc.

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