Marketing: Instantaneous and Interactive

      The growth of the Web as an e-commerce channel, coupled with even further advances in current technologies now allows marketing to be more instantaneous & interactive. The digital age of communications technologies has resulted in a remarkable and unanticipated phenomenon in marketing. Instantaneous marketing is good utilized tool by the organizations. The Instantaneous marketing is about the online support system in which all the time people can communicate with the representative for some problem. At first glance, the business case for real-time marketing is a winner for most firms. By using customer data and analytics applications, companies can tailor their best offers to specific customer segments that actually want to receive them. Instantaneous marketing gives both sides opportunities to deliver timely information resulting in a long time relationship between the two parties. These digital technologies generally include two-way interactive channels such as computer and telephone-based technologies e.g. emails, SMS, personal digital assistants, mobile phones, etc. There are many ways for escalating traffic to your own site but they are fairly expensive.

       Interactive marketing is, by definition, marketing which engages the user to interact with the content in a personal, emotional or tactile way. Interactive marketing is an emerging good trend in recent years. Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. Marketers try to find ways to respond to the needs of their target customers through most modern communications technologies. There’s usually a perfect time to present the right marketing message to prospective buyers, in order to maximize the chance that they’ll be attracted to an offer. This involves sending the right message, to the right people, at the right time, in the right way.


Internet Marketing


Interactive Marketing allows customers and prospects to participate in the process of building a brand’s image in a certain market or target group’s minds. Thanks to the consumer’s ability to “interrupt” a brand’s communications and to complement or modify its messages to fit his or her perception, the process of building the brand itself is crowd sourced among its main target group, with or without the brand manager’s intervention. Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing is expected to reach $5.7 billion by 2016, with mobile marketing accounting for much of that rapid growth. The opportunities for interactive marketing via online channels are as diverse as they are potentially profitable, and tracking interactive ads that are run in conjunction with traditional search reveals the more interactive you are with consumers, the better able you are to convert them into a customer—or a fan or a continuously engaged customer, whatever the goal of an advertising campaign may be.

Yesterday’s marketing was product-driven and often focused on using price as a call to action. Today’s environment is customer driven and solution-oriented with understanding of the customer–needs, attributes, behaviors and expectations and then engineering a cohesive, cross-channel customer experience. So adopt new emerging marketing trends & promote your business in vast manner in this digital world.

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Sourabh Bhunje

Sourabh Bhunje, B.E. IT from Pune University. Currently Working at Techliebe. Professional Skills: Programming - Software & Mobile, Web & Graphic Design, Localization, Content Writing, Sub-Titling etc.

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