Keeping a constant check on internet users is the best thing to do if you wish to increase traffic into your website.By using catchy adds one is able to accomplish this.The easiest point to start is by re-targeting your earlier visitors.By sending these potential clients adverts of your new or even old products increases the chances of making some sells.Re-targeting your clients needs some tact otherwise it may become irritating to some people who m,ay see your effort as a bother to their otherwise peaceful time.The secret is to avoid being seen as if you are stolking them.The following five points will offer some hints on how to go about re-targeting.
1. Court the visitor to make another visit.
Many consumers have time and again complained of being stalked so to speak by marketers after making first visit to their site. Making it appear like you are forcing your products on people may seem a desperate move to get customers. Instead, you should aim at enticing the potential customer to visit again. Let the advert create the desire in the customer. Ensure that the visitor continues to respect your site. Remember to guard the image of your company as you do this.
2. Re-target your visitors from one point.
The fact that there are many different companies offering re-targeting services does not mean that you should engage all of them at once. Always engages one company at a time and you will be sure to get the best results. Engaging more than one company may create a conflict of interest with each company trying to out do the other all with the aim of winning your attention. You will in the end overspend on advertising and the results may not be appealing at all.
3. Choose the best re-targeting method.
There are six re-targeting methods to select from. They are; search, SEO, email, contextual, engagement and social internet-targeting. Among these you will find the search re-targeting most rewarding. Aim at targeting visitors by placing added based on their key word search.
4. Narrow the scope of your target.
Narrowing your target ensures concentration with the right or potential buyers. There is no point in targeting everybody since not everyone visiting the site may be interested in placing an order.
5. View through visitors are potential customers.
Although many marketers concentrate on those visitors who click on their ads, it is worth noting that many who just view through the add page are potential clients as well.