In this current dramatically changing technology humans are becoming multi–tasking as computers. With one simple search we can identify trends in the way people think and determine how many people, globally, are engaging and thinking the same way you might be. Now days we are trying to accomplish multiple things at time. While driving peoples want to hear silent smooth slow music, while enjoying TV serial you may download your favorite song from video channel or you may chat/text with your friends. Recent studies by Nielsen estimate that in USA 36 percent of people aged 35-54, and 44 percent of people aged 55-64, use their tablets to download associated apps and to interact on social media services while watching television programs. Second screen isn’t really a new activity, but more an evolution of the old ways of interacting with television. We have always sought out the views and opinions of others about television shows.
Wikipedia says : “ Second screen, is a term that refers to an additional electronic companion device (e.g. tablet, smartphone) that allows a television audience to interact with the content they are consuming, such as TV shows, movies, music, or video games. Extra data is displayed on a portable device synchronized with the content being viewed on television.” A recent study actually found 88% of tablet owners and 86% of smartphone owners are already exhibiting this behavior, and users are increasingly looking on their mobile devices for content that relates to what is on the TV. Most second screen applications today fall into the category of “social” or “participation” applications. These applications typically involve some type of user check-in or social identity login.
Relative market study shows:
- 88% of respondents use their second device while watching TV.
- 45% used their mobile devices or tablets to access social networking during TV ads.
- 27% looked up product information or deal coupons for ads they saw.
The second screen comes in a variety of a different shapes and sizes. These devices can connect to the Internet and social media and have the ability to run apps. The second screen phenomenon involves the use of a companion device while watching TV so the audience is empowered to interact with what they’re watching. The problem with Second Screen today is that it has been nearly 100% user-defined; there is no catalyst, historical best practices, or segment leader, such as Apple, defining what’s next and best. What has been executed so far has created a fractured experience, with the mobile screen actually distracting from the TV screen. In a dual screen experience, as video content is displayed on the television, the application can engage the viewer with relevant and education activities, from content reinforcement to spelling to trivia to memory games.
As advertising content is displayed on the television, the application can deliver a more engaging experience on the tablet: displaying additional information about the brand, service or business being promoted. The revolution will not be televised. It will be shown on your second screen instead. Be ready.