First things first, an Adword is simply a short phrase which defines a website topic or page. Keywords are very important because if you select an Adword that is greatly searched for by the people it means that your website is gaining in popularity. It means that your site has more people interested in what you have to offer.
Much has been said about Adwords. Yet many people don’t seem to understand how they work to make your site rank highly in search engines. Your web title is key in increasing traffic to your web. A strong keyword or title will guarantee you more visitors unlike a weak one. The secret to creating a strategic key word is to make it describe your site. They should be short and clear for the visitor to easily identify.It should also be appealing or catchy. Remember people are not necessarily visiting your site. Yet you have to somehow woe them to click into your site.
So how do you find Adwords? Simple you simply type a word or phrase in the keyword tool ( this is the world’s standard of webmaster research to test words in use and find new ones¬). After keying in the word or phrase, the tool will pull out all the words and all similar words and the count of times people have been clicking on it.
Initially Google used a different Adword search tool which has been updated to combine different tools. The old version has been phased out already.