Angry Birds is a popular video game franchise that established by Finnish computer game developer Rovio Entertainment. Mainly this famous mobile video game was developed by Rovio and the firm released many versions of angry birds since it launched. Angry birds created a successful combination in comical style and addictive gameplay and thus it enriched the brand through TV shows, toys, an animated movies and clothing’s. In 2016, the company has planned to promote its brand through a premier in cinemas. However, this hit mobile video game maker of Angry Birds, Rovio has decided lying off its 130 staff. This news is declared by Rovio on Thursday.
The job cuts in Finland, which is around 16% of its total workforce, will happen “sooner rather than later,” said chief executive Mikael Hed on its website.
Chief executive Mikael Hed also added, “We have been building our team on assumptions of faster growth than have materialized,”
This following statement is from Roivo:
“We are an entrepreneurial company and have been exploring multiple areas. We have been building our team on assumptions of faster growth than have materialized. As a result, we announced today that we plan to simplify our organization around our three key businesses with the highest growth potential: games, media, and consumer products. Unfortunately, we also need to consider possible employee reductions of a maximum of 130 people in Finland (approximately 16% of workforce).”
The firm has net profit worth more than halved in 2013 and the result has found by comparing to result of previous year.
But the company’s sales have been growing just 2.6% in 2013, comparing to previous year and after 3 years strong growth. Then, this firm has taken new initiatives for the brand and started to launch of Angry Birds Epic, which is a role playing adventure rather than traditional themed game play. And now, this company has earned 83rd in Google Play’s bestselling games chart that is below the actual title of Angry Birds.
Rovio expected that their revenue and game sales will be increasing more and more than it has now. But without the reduction of these extra employees, the firms expected growth may not possible.
Despite the success of Angry Birds the company is revealing to lay off its 130 staff. And thus it will lose approximately 16% of its total employees. And in August, Rovio said, Angry Birds next chief executive will be a former Nokia executive Pekka Rantala and he will be employed at the beginning of 2015.
After hearing the news of job cuts, European Commission vice-president Neelie Kroes called the move “sad news,” saying such decisions were tough for all, but part of the “entrepreneurial challenge”.