Quick Response Codes are a way of providing the end user with more information without the need for them to type in information. services. QR Codes are an excellent and inexpensive way for libraries to move their content and services out into busy public spaces, such as transportation hubs, mass transit vehicles and other local cultural and social institutions. The codes are a great idea in theory. They let marketers make all sorts of media: print, billboards, even & packaging, clickable and interactive. When scanned with a special app downloaded to a Smartphone, QR codes can call up links, text messages or videos. They can spark e-commerce or generate a lead.
If you want to add a QR Code to a marketing piece, you should take care of some things as stated follow:
1. Keep the URLs simple.
QR Codes created from long URLs can be so complex and busy that they are hard for phones to read. Try to use a URL shortening techniques to simplify the code.
2. Use high-contrast colors.
QR Codes can be produced in any color, but you may want to stick with black-and-white. If you are going to use color, use a high-contrast color like dark red or dark blue to maintain redability.
3. Watch your curves.
Use border around the code. QR Codes are best read flat. If they are curved, they can be difficult to read. If you’ll be placing codes in magazine ad, make them the appropriate size and place them on an area of the page where they will be rendered flat.
4. Ensure that the code will be readable under the environmental conditions.
There are bad stories of QR Codes being placed on posters sitting on the floor that the viewer couldn’t scan them if they wanted to, on posters in areas with no cell phone, or on airplane magazines where cell phone use is prohibited. If you put one on your contact page which is linked to Google maps then it becomes quite a useful add-on for people who want to visit your office, retail outlet etc.
Where the QR codes are useful?
- QR codes are perfect for mobile marketing and for extending the reach of print.
- If you’re pushed for space in your newsletter, use a QR code to send your readers to an online page or resource containing more detailed information.
- Museums and galleries will begin to use QR codes next to artworks to enable visitors to access additional information about the artist and the context within which the work was created.
- They’re great when you have a captive audience – at a check-out queue or on a railway platform, for instance.
- Make it easy for consumers to use.
- Explain how it works, in clear & clean language.
- Employ it only when it can add something unique to the user experience.
- Make the apps available only for situations when using them makes sense.
Millions of people are scanning tiny square images with their Smartphone cameras to get a coupon, a link to a company’s website or other digital content. Now days cybercriminals are focusing on QR codes for their own profit.