Google Ads Makes way to Yahoo Sites

Google Ads Makes way to Yahoo Sites

Did you know that Yahoo has signed a global agreement with Google to display its Adds on its selected properties and co-branded sites? This does no however mean that Yahoo will be swallowed by Google so to speak.The site will continue tom showcase its Ads from such competitors such as Michrosoft Bing and the rest. Commending on this development Alex Fender who is a Google certified marketing consultant ha dthis to say; "This is good for the community as a whole. Google AdWords is simply a superior platform."Alex is also the president of…Read more
The Value of Local SEO to Small Businesses

The Value of Local SEO to Small Businesses

Although Search Engine Optimization works well for large companies, it can be a challenge for small business. This does not however mean that small business cannot follow this path. The main challenge for these small companies arises from the realization that they have to compete with established brands. Larger brands have the advantage of time. Time! in the sense that such brands have been in the business for quite a long time and have goodwill among the visitors. You cannot compare a brand that has been recognized globally, prestige as well as customer…Read more
Broken link building

Broken link building

Broken link building has for sometime now been a favorite move fro many people especially those in the online marketing fraternity. Many articles have been rolled on this subject and I cannot fail to add a point in this subject mater. For many years, broken link building has been termed the most effective white hat link building strategy. A reputed link builder by the name of Russ Jones has this to say on the subject; β€œIn particular, broken link building is appealing because the success of the campaign is directly proportional to how…Read more
Making good use of PLAs.

Making good use of PLAs.

PLAs simply stands for product Listing Ads. Many people might have been caught unawares when Google announced that PLAs was had been changed from the free mode to a paid model. Well who would not have shaken by this announcement? NONE. Adjusting to this new development has been a big challenge for many marketers. Many felt Google was not offering a fair deal by requiring investors to pay for something which was initially offered free of charge. Some were wondering where to get the extra money to cater for the added expenses. Many…Read more
Visual Storytelling and Content Marketing.

Visual Storytelling and Content Marketing.

A social network could not have come at a better time than this. Many investors have come to appreciate this development. Different strategies have been devised to ensure that our marketing strategies are the best. There seems to be a kind of competition on who is on top and for how long does he or she remains there. Videos have been used as one of the online marketing tools. Storytelling has become the best method to direct traffic to your site. People love stories and if you are a good story teller you…Read more
Video SEO : What you need to know.

Video SEO : What you need to know.

By posting your videos on the internet you definitely wish for them to reach a certain target.Video optimization is done to ensure they match what people are really searching.If this misses out,you may not hit your target.Google is the largest search engines followed by You Tube.According to a research done by Nate Elliot at Forrester ,videos are widely sought after and they can rank your page faster. β€’ Ensuring that your videos rank top.The secret is to know what your audience likes?What language do they engage in?What are their needs/wants?These 12 points will…Read more
Yahoo Image Search: Flickr Images.

Yahoo Image Search: Flickr Images.

Searching for images? Well your search have received a boost with the reintroduction of Flickr Images by yahoo. This is the latest announcement from Yahoo.Flickr enables you to search images of interest and making them available for your perusal or download. Flickr is a photo sharing service which has been in operation for the last six years. Flickr images was pioneered in the year 2005. Apart from the image search done by Flickr, Yahoo has introduced other tools that can be used to collect images on the net. What happens is that these…Read more
SEO Link Building : The expert’s view 2013.

SEO Link Building : The expert’s view 2013.

Neilpatel the founder of KISSMetrics is one of the best SEO link building experts today. In an interview conducted at the start of the year 2013 he highlighted different points on how making link building a pleasurable thing to do this year. In this discussion he expounds on the best ways of conducting profitable link building. He also corrects some of the wrong ideas about link building. The future of this venture is as clear as crystal as these experts details what should be done to meet the demand. Before delving into what…Read more
Paid Search Strategies

Paid Search Strategies

The paid search strategies course is divided into eight sections which cover the basics of PPC.These basics include how to write better advertising copy and how to build a keyword list.The paid search strategies helps in understanding such difficult topics such a differentiating Google Match types and Ad-word extensions.Lets go through some of the eight strategies. Section one – Introduction to PPC. In the introduction to PPC you get to learn how to increase the profit made from such PPC. Section two – Understanding PPC basics. Every day the Google site and other…Read more