5 Best Email Marketing Software for your Online Business

5 Best Email Marketing Software for your Online Business

Why Email Marketing is Essential for your Online Business? Marketing is essential for any business either it is offline or online. Without proper marketing strategy no business can grow and in case of online business there are certain marketing tools and strategies that you must use in order to survive. Email Marketing is one of the key marketing tools that you must implement as an online business owner. Think of Facebook as an online business for Mark Juckerberg and you as a general user of Facebook. How your relationship with facebook has started?…Read more
Internet Marketing over Traditional Marketing

Internet Marketing over Traditional Marketing

Internet Marketing over Traditional Marketing – a journey to Entrepreneurship Internet Marketing or Online Marketing or Network Marketing is all the same terms with different synonyms that carry a significant importance in today’s business. There is no way of leaving these technical marketing tools behind simply because our age old traditional marketing cannot even cope with the pace of Internet Marketing. While traditional marketing can only provide success in local business with a limited customer base, Internet marketing can open the window of global sales opportunity. Doesn’t matter if you are going to…Read more
Google Places Optimization tips for your Business

Google Places Optimization tips for your Business

There is a famous business quote by Mark Twain “Whenever you find yourself on the side of majority, it is time to pause and reflect.” Does it make any sense for your own business? You are not the only person doing a particular business but you have many more competitors out there. You have to thrive with your qualities and exceptionalities in order to surpass them all. It’s only possible when you have the right mentor to guide you throughout the way. Our modest journey is to empower you with the tools around…Read more
How to Market Online using Facebook Page

How to Market Online using Facebook Page

Online Marketing Using Facebook Page Facebook as the top social media platform has all the features to help you grow your online business.  Specially if you have a e-commerce site that has products to sell online then you can take advantage of Facebook pages in so many ways. You can think of your facebook page as the information center of your original website. As a social media platform Facebook has the highest number of real life users from around the world. You can market a product under any niche using facebook page. People…Read more
4 Key Elements of Context in mobile targeting.

4 Key Elements of Context in mobile targeting.

Those who have a grasp of the mobile appliance do agree that understanding how a mobile operators is key in developing a good marketing poster or ad.This however should not be viewed as an unachievable mission.With a knowledge of the simple basics on mobile application one can lodge a worthwhile marketing campaign. The following four points if followed keenly can offer great results in your mobile marketing strategy.They can help in increasing the user engagement as well as campaign performance.Lets have a look at each point; Where. The location of the mobile user…Read more
Paid, earned, and owned media

Paid, earned, and owned media

You must have come across the concept of paid, earned, and owned media. There is no way you can be unaware of this concept as a marketer. What are these? You may be asking. This is the foundation for all online marketing and is traded across the globe by all the stakeholders in the field. Let's look at these concepts one by one. What is Paid, Owned, Earned? The term simply refers to the control or dominance of a brand or business over the channels it appears.The appearance can be in terms of…Read more
3 steps you can use in Combining Content Marketing, Conferences & Viral Content.

3 steps you can use in Combining Content Marketing, Conferences & Viral Content.

Combining content marketing ,viral content and conferences has received much attention recently.This is because,these three sectors are known to facilitate for great marketing skills.The strategy is particularly useful when you engage in an online conferencing. Let's look at the three steps to combine the above mentioned strategies. Step 1: Cultivate the habit of creating your content in advance. Never take the process of organizing for a conference for granted.Many people are known to wait until the last minute when they start working on the preparation.Regardless of the stress and the straining associated with…Read more
What are some of the Common Link Building Problems?

What are some of the Common Link Building Problems?

In the past, link building was done solely to increase traffic on one’s site. Due to this stand many sites were slammed with huge penalties.Below are some of the penalties passed to the web owners; 1. Article Directories; On April 24th 2012 article directories received the largest slam in terms of penalty as the initial Penguin release. 2. Low-Quality Directories: Although there is no clear indication that any site received any form of punishment from a penguin release,it was clear that it was impossible to engage any other search engine other than Yahoo…Read more
Getting popular by creating popular Links.

Getting popular by creating popular Links.

We all at some times have desired to be the best in life. The difference between us is that some have walked to the fulfillment of these desires while others have just remained in the designing stage. The amazing part is that those who follow until they achieve their dreams have all the better things in life. The opposite is equally true. Those who fail to achieve end up having themselves to blame. To be the best in life and in what you do requires you work smarter not necessarily harder. When you…Read more
SEO Tools Every Industry Expert Needs.

SEO Tools Every Industry Expert Needs.

Jill Whalen commenting on SEO said this; “Even the best search engine optimizer are not magicians. They cannot simply place a site at the top of the engines when there are hundreds of thousands if not millions of others that offer the same thing and provide the same information. If they could, you would not see a whole lot more millionaire SEOs”. The subject of search engine optimization has received a lot of interest from many across the divide. A few years ago, various delegates held SES conference where they addressed the importance…Read more