Computer Networking

Computer Networking

 INTRODUCTION:             The computer networking can be defined as it is interconnection of two or more computer that communicates with each other. Today’s society is known as information society is impossible for human being to live without communicating with each other  so the computer networking allows people communicate irrespective to geographical location. The merging of computers and communications has had a profound influence on the way computer systems are organized. Now days computer networks are very advanced and secure. ''computer network'' to mean a collection of autonomous computers interconnected by a single technology.…Read more
Data Warehousing Overview

Data Warehousing Overview

INTRODUCTION: A data warehousing stores large amount of data from current and previous years that has been extracted from different sources. Data ware house is very important for business decision making. Without data warehouse it becomes very difficult to manage large amount of data. in this process data from different sources is extracted filtered, edited, screened, standardized, and integrated so it can be used by manager and other end user for important business analysis. In addition to a relational database, a data warehouse environment includes an extraction, transportation, transformation, and loading (ETL) solution,…Read more
Don’t Get overwhelmed with big data

Don’t Get overwhelmed with big data

You should be time to time updated with each field that is around your specialized working area. Social networks have certainly grown the potential of data in our lives as connected people. Big data has emerged as companies need to find ways to manage massive amounts of data. Overwhelming of data or knowledge comes when we try to go deep into all things that we are doing repeatedly. Overhead allocation is one of the most misunderstood and challenging concept for the businesses. Technology Spectator writes that, “For years, IT managers have had to…Read more
Open Sourcing

Open Sourcing

Wikipedia says “open source as a philosophy promotes a) universal access via free license to a product's design or blueprint, and b) universal redistribution of that design or blueprint, including subsequent improvements to it by anyone.” There is a need for greater promotion of the use of open source software for information and communication technology. There are a wide variety of offerings in the market that claim to be open source. When companies can't compete with huge, crushing competitors, they route around it and find another way to reduce costs and compete. The…Read more
Second Screen Revolution: Dual Mode for Entertainment

Second Screen Revolution: Dual Mode for Entertainment

In this current dramatically changing technology humans are becoming multi–tasking as computers. With one simple search we can identify trends in the way people think and determine how many people, globally, are engaging and thinking the same way you might be. Now days we are trying to accomplish multiple things at time. While driving peoples want to hear silent smooth slow music, while enjoying TV serial you may download your favorite song from video channel or you may chat/text with your friends. Recent studies by Nielsen estimate that in USA 36 percent of…Read more
Marketing Communication

Marketing Communication

The Marketing Communication helps professionals and their network to exchange information. The advent of new forms of media using internet technologies combined with the use of telephone, television and other media devices has opened up new ways to advertise.  The marketing communication department we heard in companies that deal in handling all communications for the company. Depending on the kind of company and the industry they are in, this department is sometimes called the corporate communications or the product marketing division at times. Marketing has a marketing mix that is made of price,…Read more
Attribution Modeling

Attribution Modeling

Attribution Modeling is not just about technology or only optimizing the marketing, rather, it is about putting an idea in place and testing it. In advertising, an attribution model will allow marketers to look at the team of ads that contribute to a sale or conversion over an extended period of time. The Attribution Modeling tool makes it easy to create and compare models so you can improve your future marketing activities. Attribution Modeling provides comparative values across paid search, organic search, mobile ads, email, and more to your business.  By using this,…Read more
Growth of Online Marketing

Growth of Online Marketing

1/3 rd of the global population connects to the web – for news, media, education, advocacy, socializing, & for business.  The last 10 years have seen a shift from traditional marketing methods towards advertising on the internet. Now leading newspapers, magazines and other publications have seen a fall in demand for promotions but the online publications and portals have benefited from increasing advertising demand, web promotion of company brands. Growth of mobile web usage helped to increase internet communication. Social media are some of the most effective tools for online marketing and advertising,…Read more
Cyber Security and Business

Cyber Security and Business

The difficult task of securing our cyber future is defined not only by the need for human, process and technical perfection but also by our ability to manage the imperfections. Protecting Internet information has become a costly enterprise, Cyber crime has become one of the most profitable kinds of illegal activity in the world, approaching the global value of the drug trade.  Recent news coverage of cyber crime reads like a modern spy novel, centered on anti establishment hackers, sophisticated foreign espionage and threats of retaliation.     As more business owners utilize technology such as cloud…Read more
The Future of E-Commerce : Business and Success

The Future of E-Commerce : Business and Success

If you are doing business & only using internet for enjoying social media, then change your way of thinking! Start promoting & grabbing your customers online, reach up to globe & become rich!! The concept of a virtual storefront has created brand new business opportunities for many upstarts and even some already established. Companies such as eBay and Amazon have revolutionized the way businesses can sell and many other merchants have eagerly jumped on the e-commerce opportunity. The Web is used by organizations for the purposes like collaborating, communicating information, obtaining information and…Read more