4 Key Elements of Context in mobile targeting.

4 Key Elements of Context in mobile targeting.

Those who have a grasp of the mobile appliance do agree that understanding how a mobile operators is key in developing a good marketing poster or ad.This however should not be viewed as an unachievable mission.With a knowledge of the simple basics on mobile application one can lodge a worthwhile marketing campaign. The following four points if followed keenly can offer great results in your mobile marketing strategy.They can help in increasing the user engagement as well as campaign performance.Lets have a look at each point; Where. The location of the mobile user…Read more
Link audit : How to go about it.

Link audit : How to go about it.

If you are waiting for the penguin update to audit your link, you may be too late. Waiting until when you are pushed to do this may not be the best thing to do. Why should you wait until you are buzzed an unnatural link’s warning in your Inbox? To be on the safe ground, it is always a good idea to to your audit earlier before the penguin updates arrive. If you have no idea, having a constant audit on your link is the first thing you should ensure happens on your…Read more
Common Link Building Problems

Common Link Building Problems

Link building has for many years been viewed as an independent practice by most publishers. This is because most of web marketers only engaged in link building when they desired to increase traffic to their site. Well, because of this misconception, many sites had to contend with many penalties from search engine optimization tools. If you have been a victim of such penalties, you may have realized that coming out was not as easy. To come out of such penalties successfully, you have to have a grasp on how to comprehensively perform link…Read more
$5 Billion From Paid search Ads on Tablets

$5 Billion From Paid search Ads on Tablets

From the recent reports We are meant to understand that Google is headed to making one of the biggest cash on online advertisements ever. It is projected that this site has the potential of making up to five Billion US dollars by the end of this year 2013. The projection is based on pay per click rates which has risen significantly on tablets compared to the other gadgets. A recent report conducted by the Marim Software has projected that tablet alone will account for more than twenty percent of all paid search and…Read more
Paid, earned, and owned media

Paid, earned, and owned media

You must have come across the concept of paid, earned, and owned media. There is no way you can be unaware of this concept as a marketer. What are these? You may be asking. This is the foundation for all online marketing and is traded across the globe by all the stakeholders in the field. Let's look at these concepts one by one. What is Paid, Owned, Earned? The term simply refers to the control or dominance of a brand or business over the channels it appears.The appearance can be in terms of…Read more
3 steps you can use in Combining Content Marketing, Conferences & Viral Content.

3 steps you can use in Combining Content Marketing, Conferences & Viral Content.

Combining content marketing ,viral content and conferences has received much attention recently.This is because,these three sectors are known to facilitate for great marketing skills.The strategy is particularly useful when you engage in an online conferencing. Let's look at the three steps to combine the above mentioned strategies. Step 1: Cultivate the habit of creating your content in advance. Never take the process of organizing for a conference for granted.Many people are known to wait until the last minute when they start working on the preparation.Regardless of the stress and the straining associated with…Read more
Google Ads Makes way to Yahoo Sites

Google Ads Makes way to Yahoo Sites

Did you know that Yahoo has signed a global agreement with Google to display its Adds on its selected properties and co-branded sites? This does no however mean that Yahoo will be swallowed by Google so to speak.The site will continue tom showcase its Ads from such competitors such as Michrosoft Bing and the rest. Commending on this development Alex Fender who is a Google certified marketing consultant ha dthis to say; "This is good for the community as a whole. Google AdWords is simply a superior platform."Alex is also the president of…Read more
What are some of the Common Link Building Problems?

What are some of the Common Link Building Problems?

In the past, link building was done solely to increase traffic on one’s site. Due to this stand many sites were slammed with huge penalties.Below are some of the penalties passed to the web owners; 1. Article Directories; On April 24th 2012 article directories received the largest slam in terms of penalty as the initial Penguin release. 2. Low-Quality Directories: Although there is no clear indication that any site received any form of punishment from a penguin release,it was clear that it was impossible to engage any other search engine other than Yahoo…Read more
Content Brands That Dominate SEO.

Content Brands That Dominate SEO.

Every minute there are thousands if not millions of internet users trying to click on the internet searching for some information or even for an online store to purchase some items. Marketers are busy trying to pass the best campaign banners to attract the most clients. The idea is to get traffic to their online shop for that matter. Now, getting the traffic is not as hard at least not when you know the following secrets of going about the matter. Knowing how to piece together content that “pull” the masses to your…Read more
Getting popular by creating popular Links.

Getting popular by creating popular Links.

We all at some times have desired to be the best in life. The difference between us is that some have walked to the fulfillment of these desires while others have just remained in the designing stage. The amazing part is that those who follow until they achieve their dreams have all the better things in life. The opposite is equally true. Those who fail to achieve end up having themselves to blame. To be the best in life and in what you do requires you work smarter not necessarily harder. When you…Read more