Paid, earned, and owned media

Paid, earned, and owned media

You must have come across the concept of paid, earned, and owned media. There is no way you can be unaware of this concept as a marketer. What are these? You may be asking. This is the foundation for all online marketing and is traded across the globe by all the stakeholders in the field. Let's look at these concepts one by one. What is Paid, Owned, Earned? The term simply refers to the control or dominance of a brand or business over the channels it appears.The appearance can be in terms of…Read more
3 steps you can use in Combining Content Marketing, Conferences & Viral Content.

3 steps you can use in Combining Content Marketing, Conferences & Viral Content.

Combining content marketing ,viral content and conferences has received much attention recently.This is because,these three sectors are known to facilitate for great marketing skills.The strategy is particularly useful when you engage in an online conferencing. Let's look at the three steps to combine the above mentioned strategies. Step 1: Cultivate the habit of creating your content in advance. Never take the process of organizing for a conference for granted.Many people are known to wait until the last minute when they start working on the preparation.Regardless of the stress and the straining associated with…Read more
Google Ads Makes way to Yahoo Sites

Google Ads Makes way to Yahoo Sites

Did you know that Yahoo has signed a global agreement with Google to display its Adds on its selected properties and co-branded sites? This does no however mean that Yahoo will be swallowed by Google so to speak.The site will continue tom showcase its Ads from such competitors such as Michrosoft Bing and the rest. Commending on this development Alex Fender who is a Google certified marketing consultant ha dthis to say; "This is good for the community as a whole. Google AdWords is simply a superior platform."Alex is also the president of…Read more
What are some of the Common Link Building Problems?

What are some of the Common Link Building Problems?

In the past, link building was done solely to increase traffic on one’s site. Due to this stand many sites were slammed with huge penalties.Below are some of the penalties passed to the web owners; 1. Article Directories; On April 24th 2012 article directories received the largest slam in terms of penalty as the initial Penguin release. 2. Low-Quality Directories: Although there is no clear indication that any site received any form of punishment from a penguin release,it was clear that it was impossible to engage any other search engine other than Yahoo…Read more
Content Brands That Dominate SEO.

Content Brands That Dominate SEO.

Every minute there are thousands if not millions of internet users trying to click on the internet searching for some information or even for an online store to purchase some items. Marketers are busy trying to pass the best campaign banners to attract the most clients. The idea is to get traffic to their online shop for that matter. Now, getting the traffic is not as hard at least not when you know the following secrets of going about the matter. Knowing how to piece together content that “pull” the masses to your…Read more
Getting popular by creating popular Links.

Getting popular by creating popular Links.

We all at some times have desired to be the best in life. The difference between us is that some have walked to the fulfillment of these desires while others have just remained in the designing stage. The amazing part is that those who follow until they achieve their dreams have all the better things in life. The opposite is equally true. Those who fail to achieve end up having themselves to blame. To be the best in life and in what you do requires you work smarter not necessarily harder. When you…Read more
Using the Google Display Ad Builder

Using the Google Display Ad Builder

Most people and marketers for that mater have been using only text ads for many years now.The truth is that using text ads can be boring and tiring.It appears to be so monotonous.many have been asking if there is a better,more vibrant and more attractive way of going about this mater.We have good news to you.There is a better way to brand your online marketing banner so that it is more attractive and able to drive more traffic to your site. As you might have noticed,it is not easy to make an impact…Read more
Three simple tips to Get Traffic to Your Website

Three simple tips to Get Traffic to Your Website

Most if not all the advertising, marketers have one desire, which is to get traffic on their site. Not only do they desire to increase traffic to their page but they also want to do so in a more affordable way. It is from this desire that I have managed to come up with the following three vital points on how to increase traffic cheaply and effectively. As is with any other business investment, online marketing has only one aim and that is to make profit. Maximizing your income while at the same…Read more
SEO Tools Every Industry Expert Needs.

SEO Tools Every Industry Expert Needs.

Jill Whalen commenting on SEO said this; “Even the best search engine optimizer are not magicians. They cannot simply place a site at the top of the engines when there are hundreds of thousands if not millions of others that offer the same thing and provide the same information. If they could, you would not see a whole lot more millionaire SEOs”. The subject of search engine optimization has received a lot of interest from many across the divide. A few years ago, various delegates held SES conference where they addressed the importance…Read more
The Value of Local SEO to Small Businesses

The Value of Local SEO to Small Businesses

Although Search Engine Optimization works well for large companies, it can be a challenge for small business. This does not however mean that small business cannot follow this path. The main challenge for these small companies arises from the realization that they have to compete with established brands. Larger brands have the advantage of time. Time! in the sense that such brands have been in the business for quite a long time and have goodwill among the visitors. You cannot compare a brand that has been recognized globally, prestige as well as customer…Read more